Visual direction & branding

Create consistency

Making sure whoever creates it your branding is consistent across all
channels.

Make it easy to create

Knowing what the rules are and where to play means your team can create
quickly.

Launch your backlog of projects

With a new branding you’ll be able to get those projects off the ground you’ve been holding off on.

Brand design & visual direction

A brand look & feel which is uniquely you and sets you apart. Visuals which reflect where you’re going and reflect your unique personality.
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Allowing you have a unique identity

Brand Guidelines

Rules which bring all these things to life all in one handy doc! We’re talking what fonts to use, your photography direction, how to use assets like icons, illustrations and other assets.
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So your team, or external freelancers can save time by quickly and easily creating collateral, consistently. You’re basically making the person making the content feel like superstar at their job.

Customer touch points

These are examples of how the brand comes to life in different touch points. Think t-shirts, signage and different moments across you unique experience which can be used as an example when creating more content.
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To make sure there is consistency through your customers experience to drive them to sales. Also makes it super easy for freelancer designers, in house designers or yourself to test and create things quick smart.

Illustrations & Icons

Bring a delightful human touch to help communicate your complex messaging, making people smile, show diverisity and connect with people on a human level.
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So you will have a suite of custom icons & illustrations and icons you can use throughout your branding which people connect with make your brand feel more crafted and authentic.